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FALL 2011
DIVE SLATE
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advertising opportunities on their
airwaves.
Sheetz had remained Holt’s
ally and co-host from the start,
and the show succeeded beyond
their wildest expectations. Then
in February 2000, just shy of the
show’s third anniversary, Diver
Dick was diagnosed with a rare
form of stomach cancer. He died
Oct. 9, 2000.
“Dick’s death was really difficult
for me, and I didn’t think I could
continue the show. We’d started
this together. When it happened, I
talked about it on the radio. I sort
of went into cruise control thinking
I couldn’t do it, but the listeners
lifted me up. The energy from the
show and knowing Dick wanted
me to continue it kept me going,”
Holt said. “Every once in a while, I
feel like he’s swimming next to me,
saying, ‘Good job there, dive buddy.’
He was an integral part of the
show; it was tough to lose him.”
Edutainment
ScubaRadio is designed to
promote diving to nondivers
at the same time it entertains
divers. “We try to entertain while
we educate, and hopefully that
takes hold and turns nondivers
into divers,” Holt explains.
“We’re selling fun; we’re selling a
lifestyle, and that’s something you
can’t fake. Hearing real emotions
and that genuine enthusiasm
for what we do is what really
connects with radio listeners.”
The range of adventures has
grown with the show. Today, Holt
often broadcasts from distant
islands and liveaboards, taking
listeners with him as he tells
tales of dive destinations, scuba
adventures, critters encountered
and the characters who join
him along the way, including
ScubaRadio’s iconic mermaid pod.
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